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Microsoft Dynamics 365 Marketing
A Connected, AI-Powered Marketing Automation Platform
Microsoft Dynamics 365 Marketing brings all your marketing tools into one intelligent platform. From email and events to social and lead scoring, it helps you create real-time journeys, track customer engagement, and align with sales, all while integrating seamlessly with Microsoft 365 and Dynamics CRM.
Whether you're running campaigns, scoring leads, or personalising content, Dynamics 365 gives B2B marketing teams a unified way to plan, execute, and measure everything.
What You Can Do with Dynamics 365 Marketing
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Engage Smarter Across Channels
- Run omnichannel campaigns across email, events, and social
- Trigger real-time journeys based on customer signals
- Personalise content at every touchpoint using dynamic data
Automate and Optimise with AI
- Segment audiences based on behaviour and demographics
- Score leads intelligently with machine learning
- Generate content with Copilot to save time and increase impact
Align Sales & Marketing
- Share contact insights with sales in real time
- Hand over leads at the right moment using intent data
- Track full-funnel performance from awareness to conversion
Benefits
Core Features of the Dynamics 365 Marketing Platform
Real-Time Customer Journeys
Tracks behaviour across email, web, social and events
Adjusts campaigns instantly based on engagement
Delivers better-timed, more relevant interactions
Unified Campaign Management
Combines email, webinars, SMS and events in one hub
Aligns your messaging across platforms and channels
Reduces complexity and boosts campaign consistency
Event and Webinar Management
Automates registration, check-ins, and post-event follow-up
Captures attendee insights for better lead nurturing
Turns events into funnel drivers, not one-offs
Marketing and Sales Alignment
Shares customer signals, scoring, and engagement history
Helps Sales act fast on marketing-qualified leads
Unites both teams with shared data, not assumptions
Seamless Microsoft 365 Integration
Natively integrates with Teams, Power Platform, Outlook and more
Reduces manual data handling and tool-switching
Strengthens collaboration across your digital workplace
If your CRM and campaigns aren’t speaking, your leads won’t either
Speak to us today about how we can get you and your customers talking
AI-Powered Marketing Automation in Dynamics 365
Microsoft Dynamics 365 Marketing uses built-in AI to drive better decisions and faster execution. From segmentation to send-time optimisation, every campaign gets smarter with each interaction.
Our latest work and insights in Dynamics 365
Insight
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Book Your Dynamics 365 Marketing Strategy Session
Get expert guidance on aligning strategy, technology, and results: powered by Dynamics 365, AI, and the Microsoft Cloud.
Email makeme@happywired.com
Phone
+44 (0)1246 901755