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Microsoft Dynamics 365 Marketing

A Connected, AI-Powered Marketing Automation Platform

Microsoft Dynamics 365 Marketing brings all your marketing tools into one intelligent platform. From email and events to social and lead scoring, it helps you create real-time journeys, track customer engagement, and align with sales—all while integrating seamlessly with Microsoft 365 and Dynamics CRM.

Whether you're running campaigns, scoring leads, or personalising content, Dynamics 365 gives B2B marketing teams a unified way to plan, execute, and measure everything.

What You Can Do with Dynamics 365 Marketing

Engage Smarter Across Channels

  • Run omni-channel campaigns across email, events, and social
  • Trigger real-time journeys based on customer signals
  • Personalise contentat every touchpoint using dynamic data

Automate and Optimise with AI

  • Segment audiences based on behaviour and demographics
  • Score leads intelligently with machine learning
  • Generate content with Copilot to save time and increase impact

Align Sales & Marketing

  • Share contact insights with sales in real time
  • Hand over leads at the right moment using intent data
  • Track full-funnel performance from awareness to conversion
Benefits

Core Features of the Dynamics 365 Marketing Platform

Real-Time Customer Journeys

  • Tracks behaviour across email, web, social and events

  • Adjusts campaigns instantly based on engagement

  • Delivers better-timed, more relevant interactions

Real-Time Customer Journeys

Unified Campaign Management

  • Combines email, webinars, SMS and events in one hub

  • Aligns your messaging across platforms and channels

  • Reduces complexity and boosts campaign consistency

Unified Campaign Management

Event and Webinar Management

  • Automates registration, check-ins, and post-event follow-up

  • Captures attendee insights for better lead nurturing

  • Turns events into funnel drivers, not one-offs

Event and Webinar Management

Marketing and Sales Alignment

  • Shares customer signals, scoring, and engagement history

  • Helps Sales act fast on marketing-qualified leads

  • Unites both teams with shared data—not assumptions

Marketing and Sales Alignment

Seamless Microsoft 365 Integration

  • Natively integrates with Teams, Power Platform, Outlook and more

  • Reduces manual data handling and tool-switching

  • Strengthens collaboration across your digital workplace

Seamless Microsoft 365 Integration

If your CRM and campaigns aren’t speaking, your leads won’t either

Speak to us today about how we can get you and your customers talking

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AI-Powered Marketing Automation in Dynamics 365

Microsoft Dynamics 365 Marketing uses built-in AI to drive better decisions and faster execution. From segmentation to send-time optimisation, every campaign gets smarter with each interaction.

Book Your Dynamics 365 Marketing Strategy Session

Get expert guidance on aligning strategy, technology, and results—powered by Dynamics 365, AI, and the Microsoft Cloud.